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Inside The Creative Office's avatar

This is a very strong and uncomfortable piece, in the best sense.

What lands for me is the connection between writing and photography. In both, the real value is not polish. It is contact. A photograph matters because someone stood somewhere, noticed something, waited, chose, failed, tried again. Writing has a similar burden. It should carry the pressure of an actual mind meeting actual experience.

The problem with too much AI-assisted prose is not simply that it sounds “artificial.” It is that it often removes the friction where meaning lives. The odd detail, the clumsy first attempt, the sentence that has to be fought into shape, the specific street, room, weather, person, or year. Those are not decorative details. They are evidence.

Your point about category lists standing in for memory feels especially important. “Airports, diners, deserts, motels” can create the mood of experience while avoiding the risk of naming the actual place. But the truth is usually in the thing that does not generalize neatly: the bad coffee, the green plastic chair, the woman who would not look at the camera, the rain that changed the whole frame.

I also appreciate that you are not only arguing against AI. You are arguing for practice. Reading aloud. Revising. Developing an ear. Letting syntax become part of authorship rather than outsourcing the discomfort of learning it.

For photographers and creatives, this matters because the written frame around the work is increasingly part of the work. Captions, essays, artist statements, newsletters, books: these things shape trust. If the language becomes generic, the pictures are asked to carry not only meaning, but credibility too.

The real recommendation here may be simple and demanding: write closer to the contact sheet.

Ed Lefkowicz's avatar

Well thought out! As a photographer, reader, writer, and copyeditor I'm glad to see your detailed breakdown of some of AI's failings. I suspect the fight against AI slop will be long, though. But count me in for the duration.

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